Hotel Mediterraneo Bettoja Hotels: Art Deco charm
Tradition and Innovation
The slogan for the presentation of the new General Manager of Hotel Mediterraneo Rome, Gerardo Stranger, recalls thinking Ernst Gombrich, art historian, a scholar of Renaissance and perceptual psychology (Art and Illusion, 1960). The Viennese intellectual points out that, since the fifteenth century, artists began to experiment with amazing effects that reflect the real world. Beginning with Leon Battista Alberti, who raised the dignity of a liberal art in architecture. Innovators were mainly Bramante, turned defender of a new geometrical conception of space, which revolutionized the concept of the secular ecclesiastical architecture designing the new building of St Peter, along with the tormented Michelangelo, Bernini the greatest interpreter of Baroque Rome, the conceptual Brunelleschi all'irrequieto Caravaggio to name a few, whose great works are not far from the hotel on Via Cavour, then reached on foot.
Tradition in innovation also means "to build from the inside out according to the man she loves everything that serves to comfort her," says the architect Adolf Loos, a supporter of the extreme simplification of forms (Ornament and Crime , 1908). Embraced the concept, given the trading strategies implemented by the Group HB Bettoja Hotels.
the Mediterranean, rationalism and geometric effects surprise and fascinate, puzzle dall'irrisolto starting out in the bar inlaid with alabaster and the elegant piano bar to tail. And so the cozy lobby, lounges collected, the Great Hall of the map and the mosaics, buaserie the refined, delicate porcelain, floral ornaments, rare porcelain, the charm reminiscent of the Futurist art paintings by Boccioni, Carrà, Balla, Depero Prampolini. Then move on to the beautiful stained glass windows, balustrades, the precious furniture. All strictly Art Deco and running, thanks to the care and passion of the Bettoja Family, which owned the hotel since 1930, who established a laboratory for eventual restoration of their cultural heritage.
Born to amaze and to offer convenience and comfort to visitors VIP E-42 (Universal Exposition Romana never implemented because of war), the hotel was designed in 1936 and completed in 1944 in pure Art Deco architect Mario Loreti. While away from centuries of industrial revolution, the reference to Article Nuovou here is strong: once it is projected by magic in the world of rationality and good taste of the time. No coincidence that the property is location of choice for film, television and fashion. Fifty meters high hotel is located on the highest point of the Esquiline Hill (Near Opera House, Santa Maria Maggiore, Domus Aurea, the Baths of Diocletian). 266 rooms and suites decorated with taste and bringing up to date, rooms for small, medium and large meeting, classy restaurant with famed chef, cuisine and international wine selection, very loyal clientele that at any time and without reserve, is located on the Mediterranean or in any other hotel of the Group: Massimo d'Azeglio, Atlantic and Northern New Rome, adjacent to Metro and Termini Station.
Gerardo Forestiero new Sales
Intent of new entry is to give impetus to expand sales and marketing strategies of the Group. Foreigner has a long and important experience in consulting and hotel marketing. "We aim to strengthen foreign markets - he says - with special attention to B2B meetings and at international fairs industry. So we enter into agreements with preferred tour operator and business travel agencyes, through which we provide dedicated tools can make reservations through our direct channels. "
stand out among the new proposals the Executive Breakfast on the roof garden "The Terrace" where you can enjoy the panorama of Rome at 360 °, with San Pietro, Gianicolo, Trinity de 'Monti, Victorian, Colosseum and skyline of the Castelli Romani. Toni Cosenza
Hotel Mediterraneo
Info: 06.4870270 - 800860004
mediterraneo@bettojahotels.it
www.romehotelmediterraneo.it
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