ACTB 2010
austrian and central european travel business
At the end of January 2010 was held in the region of the Austrian Center Vienna and Central European Travel Business, the trade fair for the incoming Austrian market and of ' Central Europe.
Founded in 1976, the ATB has been expanded three years ago and renamed ACTB for the new field of international interest. In 2010, for the fourth time exhibitors attended the fair as some countries of Central Europe: Hungary, Slovakia, Czech Republic and Slovenia, as well as international tourist consortium "Die Donau", with the associated countries: Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Romania, and Moldova.
For the first time actb was hosted in the region of Center Vienna (ACV).
"In his new role - said Dr. Petra Stolba, director of the Austrian National Tourist Office - the actb in the three main halls, had the opportunity to demonstrate its usual professionalism."
513 companies, for a total of 302 stands, have submitted their offer to 872 travel buyers and representatives of international media from 53 countries.
Most exhibitors consisted of hotel establishments, travel agencies and incoming tourist destinations; 23 Exhibitors of the Danube, also offered their special programs.
For job interviews, even outside the booth, were available for five elegant and spacious bar: SalzburgerLand Alm, Cafe Hiestand, of the Vienna Café Eurest, the Gerbeaud Haus Café Portoroz Hungary and Slovenia.
Offers "Best of" The actb
in Austria, in addition to the new site, unlined has another great news: the collaboration with the tourism authorities of the nine Austrian provinces.
The Austrian National Tourist Board has organized, in fact, the media briefing "Best of" for journalists. In the media briefing, each region has presented an attraction included in a subject area in which Austria gives evidence of competence.
artistic themes are of great importance in the years 2010 and 2011. All
2010 will be dedicated to the important Austrian composer and conductor Gustav Mahler, which marks the 150th anniversary of his birth. A
Mahler in 2011 also will be dedicated to the centennial of his death. The supplementary program
In collaboration with its partners, the Austrian National Tourist Office has prepared an attractive program for additional participants actb. The
actb avutol has a memorable opening night, in fact, was held in the beautiful City Hall.
Under the slogan "Where Everyone Finds Their Rhythm", the Austrian National Tourist Office for Tourism Ente Vienna offered an evening of sparkling, full of rhythm, enhanced by a cultural moment "multisensuale" means Best Austrian musicians led the audience in a musical parade through Austria, and in a musical project of "cross over", with classical music, electronic, pop and jazz music specially arranged. In
overwhelming show, the group Power! Percussion has reinterpreted the music of Vienna.
The opening night of the fair was carried out with style by Stuart Freeman, Anchorman of FM4.
During the first night of the fair, various Hospitality Suite competed at involving participants in meetings and amazing.
· Swarovski el'Albertina called the "Sparkling Art Night" in Vienna Swarovski Store, the glamorous irresistible, in the fascinating and Albertina.
· Accor Hotels Austria has set up his tent in the Palace Hospitality Suite, the banner of "Charm - Art - Magic: an evening for all the senses."
Franz Josefs Bahnhof · At the station the train to Vienna The European Imperial Train has completely revived the charm of Austria Imperial, "dreaming of traveling at the time of the Emperor."
· The winery Wolff called the discovery of Austria, land of wine: Weinland.
• To them the love of the nightlife is the Hospitality Suite was dell'Arcotel Hotels, nell'Arcotel Wimberger, with the "Golden Night at ARCOTEL Hotels" and the Radisson SAS Palais Hotel with the "Casino Royale".
The Austrian National Tourist Office develops platforms for tomorrow's sales
The sale of tourist products has changed dramatically: the Internet has become an increasingly important tool for the sale, for the acquisition of information.
The consolidation of the global tourism industry, caused by several mergers, led to an effect on sales systems.
"As a national brand and marketing organization, we are required to adjust our activities to these new conditions, the Austrian National Tourist Office has the task of bringing together the tourism offer and demand for the Austrian market by providing the most suitable platforms "- said Dr. Petra Stolba, Director General of The Austrian National Tourist Board.
actb Fair, thanks to thorough investigation will be henceforth held every two years and the next edition will take place in 2012.
The central theme will remain, as always, the sale, but the quality criteria will be redefined as the supply side, both on the demand. Petra Stolba the objective is: "Putting quality over quantity and reach the general satisfaction of participants at the fair.
In line with strategies for new tourism policy, the 2010 edition dell'actb will be reviewed by the University of St. Gallen. "The results of this research will have a decisive influence on the future shape of support for sales and distribution," continued Dr. Stolba. Based on the results of this assessment in 2010 will be upgraded and modernized trading platforms in various markets. In the intervening years between the two editions of the fair, from 2013, the Austrian National Tourist Office will present a new promotional platform dedicated to the "Discovery of Austria, a country of tourism. The exact design of the project will be launched at the end of the external evaluation conducted by the University of St. Gallen. The objective is the realization of effective and innovative platform for the promotion of the sale in Austria, able to give exclusivity to the country in international competition, adapting to changing conditions general logic of the business. "
"theALPS"
On the initiative of the Tourist Board of the Tyrol, in 2010 the Alpine region will position itself internationally under the brand name "theALPS. "The Alps as a vital and culture are an asset for tourism in Austria," said Petra Stolba sottolineto. For this reason the Austrian National Tourist Office has launched the preview of "theALPS", scheduled for September 2010, which in addition to the presentation of innovative tourism projects, will also include a symposium for experts in Innsbruck. "TheALPS" will also be implementing partner for the big event scheduled for autumn 2011, which will be integrated in a bag trends. "These events are from our point of view, a useful complement to our activities" - said Dr. Stolba.
More information about the show on the site actb www.austriatourism.com / actb or www.actb.eu .
At the press conference of the National Tourism, held in early dell'ACTB, speakers were the Federal Minister of Economics MITTERLEHNER Reinhold, the Director General of the National Austrian Tourism Petra Stolba, the President of the Tourism Sector of the Federal Chamber of Economics Johann Schenner with two representatives of the countries exhibitors Hungary, Slovakia, Slovenia and the Czech Republic
The press conference of The Austrian National Tourist Office, held the opening of the bag is served to provide the information and the latest data on trends in tourism in Austria and the partner countries dell'actb, followed by an interesting press conference of the International Danube countries.
For the first time in the actb press conferences were organized to present some proposals "Best of", full of curiosity and new ideas.
These regions and topics:
Salzburg / Street Cuisine:
The new "Street Cuisine" in 7 of the proposed routes follow the typical regional food.
Burgenland / Nature Watch:
natural landscapes and gastronomy in the southeast of Austria.
Vorarlberg / Antony Gormley:
The spectacular work of the famous sculptor to 2,000 meters in the mountains of Vorarlberg Vienna
/ Highlights 2010:
2010 years full of events in the capital
Upper Austria / Danube Trail:
Opening in July 2010 of the new Danube Trail, 450 km of trails along the river scenery of breathtaking
Styria / Lung and the Green Heart of Austria:
Family vacations in the woods of Styria Tyrol
/ Trekking and Mountaineering: The
hikers and mountaineers
Lower Austria / Danube, wine and ancient Romans
A region full of charm from Roman times to the present
Carinthia / Between the peaks and lakes
to discover the landscapes of Carinthia
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